Senior Paid Social Media Analyst (Performance Marketing)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Senior Paid Social Media Analyst (Performance Marketing): Managing and optimizing paid social acquisition strategies across Meta, TikTok, and YouTube to drive high-ROI growth for a chef-centric food marketplace with an accent on CAC efficiency, ROAS, and LTV. Focus on scaling multi-million dollar budgets, executing a robust A/B testing roadmap, and leveraging data-driven creative optimizations.
Location: Remote (Must be based in Argentina)
Salary: Paid in USD
Company
is an innovative marketplace platform that connects the world with professional chefs to deliver fresh, ready-to-eat meals directly to homes.
What you will do
- Develop and execute a full-funnel paid social strategy across Meta, TikTok, Snap, Reddit, X, and YouTube.
- Manage and scale multi-million dollar budgets to improve customer acquisition costs (CAC), ROAS, and LTV.
- Analyze performance metrics and collaborate with the Performance Creative team to optimize ad creatives across static, video, and UGC formats.
- Build and execute a structured A/B testing roadmap for campaign creative, audience strategies, and bidding.
- Partner with Brand, Product, Tech, and Data Science teams to align social strategies with the overall growth vision.
- Monitor industry trends and integrate AI-driven tools to drive efficiencies in campaign optimization.
Requirements
- 4+ years of experience in Growth Marketing with an emphasis on paid social for high-growth DTC companies.
- Advanced English level.
- Experience working with US clients.
- Proficiency in data analytics and visualization platforms like Tableau, Google Analytics, Looker, or Mixpanel.
- Bachelor’s degree or proven relevant experience in a performance marketing or commercial role.
- Must be based in Argentina.
Nice to have
- Experience with AI and machine learning tools for real-time optimization.
- Deep understanding of adtech, data science, engineering, or economics.
Culture & Benefits
- Compensation paid in USD.
- Fully remote work environment.
- 15 days of annual vacation plus 16 paid Argentinean holidays.
- Healthcare stipend and paid family/compassionate leave.
- 4-week paid sabbatical after 5 years of employment.
- Personalized English coaching and access to a comprehensive flexible benefits platform.
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