Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (B2B SaaS): Shaping go-to-market strategies and driving product adoption for public safety solutions with an accent on positioning, messaging, and cross-functional alignment. Focus on executing multi-channel ABM programs, developing sales enablement tools, and analyzing campaign ROI to accelerate revenue growth.

Location: Remote (Must be legally authorized to work in Canada and obtain a Government of Canada Reliability security clearance)

Company

hirify.global is a global public safety solutions company providing an ecosystem of intuitive tools for agencies, forensic labs, court systems, and schools.

What you will do

• Develop differentiated product positioning and messaging frameworks to support business growth across verticals.
• Lead the design and execution of integrated multi-channel marketing programs, focusing on account-based marketing (ABM).
• Create high-impact content, including sales enablement tools, thought leadership assets, and presentations tailored to buyer personas.
• Partner with Product, Sales, Events, and Operations to align marketing initiatives with business priorities and roadmaps.
• Implement retention marketing programs to increase customer engagement, adoption, and lifetime value.
• Monitor campaign performance, analyze KPIs and ROI to provide actionable insights for improvement.

Requirements

• Legally authorized to work in Canada.
• Ability to obtain and maintain a Reliability security clearance from the Government of Canada.
• 5-7 years of experience in product marketing, preferably in B2B SaaS or technology sectors.
• Deep understanding of demand generation, buyer journeys, and ABM strategies.
• Proficiency in CRM and marketing automation platforms (Salesforce, Pardot/MCAE, or Marketo).
• Bachelor's degree or diploma in Marketing, Communications, Business, or a related field.

Nice to have

• Experience in the public safety industry.
• Familiarity with Adobe Creative Suite.

Culture & Benefits

• Competitive compensation aligned with skills and market data.
• Comprehensive benefits package and eligibility for variable compensation or performance bonuses.
• Human-led recruitment process with no AI used in hiring decisions.
• Commitment to equity, diversity, inclusion, and a barrier-free workplace.