Senior Product Manager, Lifecycle (Gamedev)

TL;DR

Senior Product Manager, Lifecycle (Gamedev): Designing and operating player engagement and lifecycle programs for live service games with an accent on segmentation, personalization, and in-game messaging. Focus on optimizing player retention and monetization through data-driven experimentation and cross-functional collaboration with studio teams.

Location: Hybrid (USA)

Salary: $154,800 — $232,200 USD

Company

hirify.global is a global leader in entertainment, producing the PlayStation family of products and services.

What you will do

• Operate and optimize lifecycle programs within in-game channels using central tooling for segmentation and personalization.
• Develop and refine in-game messaging strategies to meet specific retention and monetization goals.
• Translate studio objectives into operational plans, including campaign setups, player segments, and triggers.
• Manage an operational backlog and lifecycle calendar, coordinating with studio partners on content releases.
• Monitor key engagement metrics via analytics dashboards to recommend and implement campaign adjustments.
• Create and share standard operating procedures and playbooks to improve efficiency across multiple titles.

Requirements

• 3–5 years of product management experience with hands-on knowledge of live operations, CRM, and digital marketing.
• Proficiency with analytics tools such as Looker, Tableau, or Amplitude to evaluate performance.
• Proven ability to collaborate across Marketing, Analytics, Design, and Engineering functions.
• Strong organizational skills and the ability to manage multiple workstreams in a fast-paced live-ops environment.
• Deep understanding of player behavior and Games-as-a-Service (GaaS) models.
• Must be based in the US or eligible for US employment (indicated by 401k/benefits).

Nice to have

• Experience with marketing automation or experimentation tools in a production environment.
• Familiarity with both premium and free-to-play live service game models.
• Strong understanding of A/B testing concepts and their operational application.

Culture & Benefits

• Comprehensive benefits package including medical, dental, and vision insurance.
• Matching 401(k) retirement plan.
• Paid time off and wellness programs.
• Exclusive employee discounts for Sony products.
• Inclusive work environment that empowers diversity and innovation.