Principal Marketing Manager (SEO/GEO Content)

TL;DR

Principal Marketing Manager (SEO/GEO Content): Driving the SEO and Generative Engine Optimization (GEO) strategy for TurboTax to ensure brand authority across traditional search and AI-driven discovery with an accent on content architecture and AI-driven visibility. Focus on unifying traditional SEO with LLM model training dominance and optimizing content for AI synthesizers to maximize discoverability.

Location: Must be based in San Diego, CA or Mountain View, CA

Salary: $191,000 – $277,500

Company

hirify.global is a global financial technology platform powering prosperity for millions of customers through products like TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Develop the TurboTax SEO/GEO strategic roadmap, integrating traditional SEO with AI "Model Training" dominance.
• Oversee content architecture, including internal linking, metadata optimization, and schema markup for visibility in traditional search and AI synthesizers.
• Define and own "True North" metrics for AI discovery, focusing on brand presence, dominant positioning, and sentiment.
• Manage the editorial calendar, CMS publishing, and coordination with tax experts and agency partners.
• Scale enterprise-grade content platforms and AI-based solutions to handle high-volume peak tax seasons.
• Collaborate with Product, Data Engineering, and Marketing teams to diagnose competitive gaps and act with speed.

Requirements

• 10+ years of experience in SEO, Content Strategy, or Digital Product Management in large-scale, high-growth organizations.
• Deep expertise in GEO vs. SEO, specifically how LLMs parse information gain, entity relationships, and sentiment.
• Proven track record of optimizing multi-media content (video, infographics, audio) for search and user engagement.
• Proficiency with enterprise CMS and SEO research tools like Google Search Console, Adobe Analytics, or Ahrefs.
• Ability to translate AI behavioral shifts into business strategies for senior leadership.
• Must be based in San Diego, CA or Mountain View, CA.

Culture & Benefits

• Competitive compensation package with a strong pay-for-performance rewards approach.
• Eligibility for cash bonuses and equity rewards.
• Comprehensive benefits program for full-time employees.