Product Manager (Personalization & Audience Platform)

TL;DR

Product Manager (Personalization & Audience Platform): Leading the evolution of a composable Customer Data Platform (CDP) to enable global data-driven audience activation with an accent on data accessibility and activation channel expansion. Focus on translating complex data systems into intuitive marketing capabilities and optimizing data flows from Databricks.

Location: Remote (US) or Hybrid (Los Angeles, CA)

Salary: $104,000 - $130,000 USD

Company

hirify.global is the world’s leading live entertainment company, connecting millions of fans to live experiences globally through Ticketmaster and Live Nation Concerts.

What you will do

• Own the vision and roadmap for the CDP to drive scalable, data-driven audience activation for global marketing teams.
• Serve as the subject-matter expert and administrator for the CDP, improving tooling and documentation for marketers.
• Define product requirements and user stories in collaboration with engineering, product, and external vendors.
• Optimize data flows from Databricks into the CDP and downstream platforms to ensure high data quality.
• Launch and scale new activation channels and use cases, such as paid media.
• Define and track success metrics, including adoption and campaign lift, to inform prioritization.

Requirements

• 2+ years of experience in product management, analytics, or marketing technology.
• Required experience with CDPs (e.g., Hightouch, Lytics, Rudderstack).
• Strong SQL skills and experience working with large datasets.
• Ability to translate complex business needs into technical requirements.
• Strong stakeholder influence across technical and non-technical teams.
• Must be based in the United States.

Nice to have

• Familiarity with Databricks or modern data stacks.

Culture & Benefits

• Comprehensive health, vision, dental, and mental health benefits with FSA/HSA options.
• 401(k) program with company match and stock reimbursement program.
• Generous paid time off, including sick time, personal days, and paid holidays.
• Unique perks including free concert tickets and student loan repayment.
• Support for new parents through caregiver leave and baby bonuses.
• Professional development opportunities via School of Live and tuition reimbursement.