Sr. Director, Data Product Manager (Identity & Audiences)

TL;DR

Sr. Director, Data Product Manager (Identity & Audiences): Leading the strategy and lifecycle of identity-resolved and AI-ready audience data products with an accent on enterprise-wide data governance and precision marketing. Focus on orchestrating identity resolution frameworks, managing CDP capabilities, and driving the transformation from reactive support to a product-driven organization.

Location: Must be based in New York, NY (Hybrid: 4 days/week in-office requirement starting Jan 5, 2026)

Salary: $195,000 - $235,000

Company

hirify.global is a global leader in media and entertainment, operating a diverse portfolio of film, television, streaming, and theme park brands.

What you will do

• Lead cross-functional agile teams to deliver scalable identity schemas and audience data products.
• Define and enforce enterprise data product standards, including ownership, documentation, and success metrics.
• Partner with executive leadership to translate business objectives into a prioritized enterprise audience roadmap.
• Optimize identity resolution frameworks and manage ingestion strategies for premium distribution and CTV data.
• Implement automated monitoring and governance to ensure data quality and privacy compliance.
• Manage the full lifecycle of audience data products from development to strategic sunsetting.

Requirements

• 8+ years of progressive leadership experience in data product management, ad tech, or martech.
• Deep expertise in identity resolution ecosystems, deterministic graph models, and data clean rooms.
• Strategic experience with Databricks, Snowflake, and enterprise Customer Data Platforms (CDPs).
• Proven track record of evolving data organizations into structured, agile product delivery frameworks.
• Strong understanding of the media ecosystem, including streaming, digital, and linear landscapes.
• Must be able to work from the New York office at least 4 days per week.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) retirement plan with company match.
• Paid leave and tuition reimbursement programs.
• Inclusive culture focused on community impact and professional development.
• Access to a wide range of employee discounts and perks.