Director of Product Marketing (GTM)

TL;DR

Director of Product Marketing (GTM): Driving the overarching go-to-market framework and scaling initiatives for a sports streaming platform with an accent on strategic ownership of GTM ecosystems and product positioning. Focus on architecting innovative market entries, solving complex cross-functional problems, and maximizing revenue through data-driven adoption and engagement targets.

Location: Hybrid in Austin, TX (Must be local or willing to relocate)

Company

hirify.global is a leading digital platform for underserved sports, combining live streaming, original programming, and data to help sports grow their audiences.

What you will do

• Architect and own the end-to-end GTM strategy and messaging for the product portfolio to maximize adoption and revenue.
• Lead cross-functional task forces to resolve high-impact business challenges, including manual process gaps and automation transitions.
• Develop compelling value propositions and core narratives for new product launches and pricing/packaging changes.
• Own adoption, activation, and engagement targets, leveraging analytics to identify gaps and recommend growth actions.
• Collaborate with Product and Engineering teams to inform the product roadmap based on customer insights.
• Partner with marketing leadership to ensure robust and impactful product launches through effective project management.

Requirements

• 10+ years of experience in product, growth, or lifecycle marketing.
• Experience within sports, streaming, or subscription-based businesses.
• Proven track record of defining and executing successful go-to-market plans.
• Expertise in messaging and positioning frameworks, customer segmentation, and narrative construction.
• Strong data-driven mindset with proficiency in analytics tools to translate insights into strategic direction.
• Must be local to Austin, TX or willing to relocate.

Nice to have

• MS/MBA in Marketing, Marketing Analytics, or a related field.
• Exceptional storytelling, writing, and presentation skills for executive stakeholders.
• Advanced analytical skills in market research and guiding marketing experiments.

Culture & Benefits

• Annual equity awards for all top performers.
• Comprehensive medical, dental, and vision plans.
• Generous 401(K) company match with immediate vesting.
• Flexible paid time off and progressive parental leave policies.
• Dynamic work environment with hack-a-thons and weekly catered meals.