Product Marketing Manager, Prime / OTC (Crypto)

TL;DR

Product Marketing Manager (Prime/OTC): Lead go-to-market efforts for hirify.global’s Prime and OTC business at the center of trading, liquidity, financing, and institutional workflows. Focus on owning messaging and positioning, executing cross-functional product launches, and building sales enablement materials to drive adoption and revenue growth.

Location: Full-time onsite at New York office. Must be based in New York, United States.

Salary: $130,000–$150,000 USD base + equity + annual performance bonus.

Company

Leading infrastructure provider of digital asset solutions delivering custody, wallets, staking, trading, financing, and settlement services to institutions worldwide.

What you will do

• Own messaging, positioning, and narrative for Prime, OTC trading, derivatives, and financing solutions.
• Develop and execute GTM strategies for product launches, features, and market expansions targeting hedge funds, market makers, asset managers, and ETFs.
• Build sales materials like decks, one-pagers, case studies, and pitch narratives to improve win rates and accelerate deals.
• Partner with Product, Sales, and Trading teams to influence roadmap, launch features, and support client conversations, RFPs, and strategic deals.
• Drive pipeline through campaigns, thought leadership, events, and analyst relations to position hirify.global as the institutional standard.

Requirements

• 5+ years of product marketing experience in fintech, crypto, capital markets, or trading environments.
• Strong understanding of institutional trading workflows including OTC, liquidity, derivatives, and settlement.
• Proven ability to own GTM strategy and execute cross-functional launches.
• Experience partnering with Sales and influencing revenue outcomes.
• Exceptional communication skills to simplify complex financial products.
• Highly analytical, organized, and comfortable in fast-paced environments.

Culture & Benefits

• Competitive base salary, bonus, stock options, and 100% company-paid health insurance for employee, partner, and dependents.
• Up to 4% 401k company match, paid parental leave, paid vacation.
• Free commuter/parking pass, custom lunches, dinners, snacks, computer equipment, and workplace furniture.
• Collaborative team dynamics, innovative problem-solving, and inspiring startup environment with values of ownership, craftsmanship, and open communication.