Product Marketing Manager (HR Tech)

TL;DR

Product Marketing Manager (HR Tech): Defining market strategy and communicating value propositions for HR solutions with an accent on GTM execution and competitive analysis. Focus on developing strategic thought-leadership content and driving product adoption through cross-functional collaboration.

Location: Remote (US)

Company

A global technology partner providing productivity and risk management solutions for corporate legal, risk, compliance, and HR professionals.

What you will do

• Conduct in-depth market research to identify target audiences and analyze competitive landscapes.
• Develop compelling product positioning, messaging, and clear value propositions.
• Execute comprehensive go-to-market (GTM) strategies, including product launches, pricing, and distribution channels.
• Create high-quality marketing content such as product briefs, presentations, case studies, and blog posts.
• Equip the sales team with the necessary tools, training, and collateral for effective selling.
• Collaborate with product management, engineering, and sales teams to ensure alignment and achieve business objectives.

Requirements

• 3-5 years of experience in B2B/SaaS marketing.
• Must be based in the US.
• Strong analytical and problem-solving skills.
• Excellent written, verbal, and presentation skills.
• Exceptional project and time management skills.

Nice to have

• Experience in HR technology.

Culture & Benefits

• Diverse and inclusive work culture centered around great people practices.
• Entrepreneurial spirit combined with enterprise investment.
• Support for individual excellence and continuous learning opportunities.
• Close-knit, globally dispersed team environment.