Paid Ads Specialist (Legal Marketing)

TL;DR

Paid Ads Specialist (Google & Meta): Manage and optimize paid advertising and organic social media for a US personal injury law firm with an accent on lead generation, ROAS, and campaign performance. Focus on Google Ads execution, Meta Ads optimization, audience testing, and providing actionable insights to drive business growth.

Location: Fully remote (Johannesburg listed), 40 hrs/week in standard Central Time working hours.

Salary: USD 1,400–2,000 per month

Company

Fast-growing US-based personal injury law firm scaling marketing in-house for lead generation and business growth.

What you will do

• Manage and optimize Google Ads campaigns (Search, Display, YouTube).
• Manage and optimize Meta Ads campaigns (Facebook & Instagram).
• Oversee organic social media strategy, posting, engagement, and content calendar.
• Monitor performance metrics like lead generation, cost per lead, and ROI.
• Conduct audience testing, creative testing, and budget optimization.
• Provide performance reports with insights and recommendations; collaborate on growth goals.

Requirements

• 3-5 years managing paid ad campaigns and social media.
• Experience working with US-based businesses is required; law firm marketing preferred.
• Proficiency with Google Ads, Meta Ads; track record in ROAS and lead generation.
• Experience managing organic social media for businesses.
• Strong written/verbal English; comfortable with video calls.
• Willingness to learn client-specific systems.

Culture & Benefits

• Performance-driven environment focused on responsiveness, efficiency, and measurable impact.
• Fully remote with standard Central Time hours.
• Hands-on role owning campaigns for a growing law firm.