Senior CRM Analyst (Marketing Analytics)

TL;DR

Senior CRM Analyst (Marketing Analytics): Own the analytical evaluation of CRM activity, diagnose changes in customer and CRM performance, design and conduct experiments like A/B tests. Focus on turning analysis into decisions, articulating data insights to stakeholders, and improving customer measurement over time.

Location: Hybrid: 2 days/week in London

Company

hirify.global, part of RVU group of online brands including Confused, Tempcover, money.co.uk, and Mojo Mortgages, helps consumers choose and manage home-life essentials like broadband, energy, and insurance.

What you will do

• Own analytical evaluation of CRM activity, defining impact measurement, success metrics, and conclusion confidence.
• Diagnose performance changes, form hypotheses, and identify root causes under time pressure.
• Design and conduct experiments like holdouts and A/B tests, understanding causality, limitations, and risks.
• Turn analysis into actionable decisions, clearly communicating what data supports.
• Collaborate with CRM, marketing, and analytics stakeholders, adapting communication style.
• Improve ongoing customer measurement and understanding beyond basic reporting.

Requirements

• Experience applying analytical judgement to business problems, choosing methods and understanding trade-offs.
• Evaluating CRM or customer activity with non-obvious causality.
• Structuring ambiguous problems into clear analytical questions.
• Explaining reasoning to technical and non-technical stakeholders.
• Hands-on data work to support decisions.
• Proficiency in SQL essential; experience with Tableau (Git, dbt nice to have).

Culture & Benefits

• Hybrid working: 2 in-office days/week in London + up to 22 work-from-anywhere days/year.
• 10% discretionary bonus, yearly pay reviews, employer-matched pension up to 7.5%.
• 25 days holiday (increasing to 30) + 2 'my time' days, private medical/dental cover, gym access.
• £300 work-from-home budget, learning/training budget, employee discounts, EV/cycle schemes.
• Excellent parental leave, employee assistance programme, regular social events.