CRM Manager (DTC)

TL;DR

CRM Manager (DTC/Klaviyo): Shaping customer connection strategies across the lifecycle to drive retention and repeat revenue with an accent on data-led marketing. Focus on designing automated journeys, managing a CRM Executive, and executing a structured experimentation roadmap.

Location: Hybrid (1 day onsite), must be based in South East England

Salary: £50,000-£57,500

Company

A fast-growing, consumer-focused business experiencing strong subscription growth and investing heavily in its customer engagement strategy.

What you will do

• Own and deliver lifecycle campaigns to boost retention and repeat revenue.
• Design and optimise automated journeys, including onboarding and upsell.
• Manage and develop a CRM Executive to elevate campaign delivery.
• Partner with creative and product teams to deliver engaging campaigns.
• Build and execute a structured experimentation roadmap.

Requirements

• 5+ years’ experience in CRM or lifecycle marketing roles.
• Proven success delivering results in high-growth environments.
• Hands-on expertise with Klaviyo within a DTC setting.
• Strong analytical and segmentation skills with data-led decision making.
• Confidence working cross-functionally with data, product, and marketing teams.

Culture & Benefits

• Competitive salary with performance-related bonus.
• Hybrid working model supporting work-life balance.
• Opportunity to shape CRM strategy in a scaling business.
• Exposure to advanced tools including AI-driven insights.
• Clear opportunity to influence senior stakeholders and business growth.