Performance Marketing Manager (Medtech)

TL;DR

Performance Marketing Manager (Paid Social/Medtech): Leading paid social acquisition across Meta, TikTok and emerging platforms for a regulated healthcare company with an accent on strategy execution and platform optimization. Focus on navigating complex healthcare regulations, managing large-scale budgets, and driving ROI in data-constrained environments.

Location: Hybrid (UK)

Salary: £50K – £55K

Company

hirify.global UK is a leading digital health company specialising in cannabis-based medicines (CBPM) dedicated to improving patient access to safe and effective treatments.

What you will do

• Develop and lead paid social acquisition strategies across Meta, TikTok, Reddit and emerging platforms for the UK and international markets.
• Design bespoke paid social frameworks covering account architecture, campaign structure and optimization logic for regulated healthcare.
• Partner with in-house creative and brand teams to translate performance data and regulatory constraints into compliant assets.
• Configure and maintain advanced technical setups, including tracking frameworks and attribution logic in GDPR-sensitive environments.
• Analyze funnel performance using GA4 and server-side tracking to generate commercial insights for senior stakeholders.
• Act as the internal subject-matter expert on paid social platform policy and compliance obligations in the healthcare category.

Requirements

• Minimum 6 years of professional experience in paid digital performance marketing.
• Demonstrable experience managing paid social campaigns with monthly spends of £100k+.
• Advanced hands-on expertise across Meta and TikTok advertising platforms, including campaign architecture and audience strategy.
• Proven ability to develop acquisition strategies that achieve goals within tight compliance constraints.
• Technical fluency in tracking, consent-led environments and GA4.
• Must be based in the UK for hybrid work.

Nice to have

• Direct experience in healthcare, telemedicine, or medical cannabis.
• Familiarity with special ad categories and health policy escalation processes on Meta and TikTok.
• Experience supporting multi-country paid media programmes across differing regulatory contexts.
• Exposure to Paid Search or other performance marketing channels.

Culture & Benefits

• Generous leave: 25 days holiday (rising to 30) plus 8 bank holidays.
• Pension matching up to 5% employer contributions.
• Work-from-home options and cycle-to-work scheme.
• Collaborative environment with support for professional growth and skill development.
• Enhanced maternity and paternity leave.