Head of Growth Marketing (Travel)

TL;DR

Head of Growth Marketing (Performance Marketing): Building and scaling a traveler acquisition engine for a luxury travel platform with an accent on capital allocation, quantitative strategy, and multi-channel acquisition. Focus on optimizing multi-million dollar media budgets, solving complex attribution for long purchase cycles, and scaling Google Search efficiency.

Location: Remote, must be based in the United States (Texas)

Company

hirify.global is a high-rated luxury travel company specializing in immersive custom tours and vacations.

What you will do

• Lead the growth marketing function, overseeing PPC, SEO, analytics, and content/landing page development.
• Manage a multi-million-dollar media budget using Media Mix Modeling (MMM) and incrementality testing.
• Develop a multi-layered attribution approach combining lift studies, geo-holdouts, and platform tests.
• Optimize full-funnel strategies across Google, Meta, YouTube, Microsoft Ads, and programmatic channels.
• Build and maintain a structured experimentation pipeline to connect tests to budget and roadmap decisions.
• Lead and mentor a senior growth team of 4-6 specialists, elevating them into strategic operators.

Requirements

• 10+ years in growth or performance marketing, specifically in high-AOV B2C categories.
• Hands-on experience with MMM, incrementality testing, and multi-touch attribution for long conversion windows.
• Proven ability to build attribution and measurement infrastructure from the ground up.
• Strong quantitative fluency in SQL, Tableau (or equivalent BI), and advanced spreadsheets.
• Experience leading and developing senior growth teams.
• English: Professional fluency required (all applications must be submitted in English).

Nice to have

• Experience shipping offline conversion pipelines or server-side conversion APIs.
• Experience with LTV-based bidding signals.

Culture & Benefits

• Fully remote work with flexible hours for a healthy work-life balance.
• Comprehensive benefits package including medical, dental, and vision insurance.
• 401K retirement plan with employer matching and stock options package.
• Open Paid Time Off policy and 10 company-paid holidays.
• Annual learning and development stipend.
• Two company-sponsored international business trips each year to destinations served by the company.