Sr Associate, Toy Marketing (CPG)

TL;DR

Sr Associate, Toy Marketing (CPG): Supporting toy portfolio management and product development pipeline for the Thomas & Friends brand with an accent on marketing strategy, pricing architecture, and competitive positioning. Focus on collaborating with Design/R&D to move products from concept to shelf and optimizing SKU performance.

Location: El Segundo, California

Salary: $88,800 – $111,000 Yearly

Company

A leading global toy and family entertainment company and owner of iconic brand portfolios including Barbie, Hot Wheels, and Thomas & Friends.

What you will do

• Develop toy strategies by segment and manage pricing architecture and competitive positioning.
• Gather consumer and play insights to inform product development and usage patterns.
• Collaborate with Design and R&D teams to bring toy concepts to market.
• Analyze business performance using POS data and SKU metrics such as revenue, margin, and productivity.
• Provide storytelling and messaging input for packaging and brand marketing.

Requirements

• Minimum of 3 years of marketing experience.
• Must be based in or able to work onsite in El Segundo, California.
• Strong quantitative skills in forecasting, pricing, and competitive analysis.
• Experience with P&L management and cross-functional collaboration with design and manufacturing teams.
• Proficiency in PowerPoint, Excel, and Word for high-level presentations.
• Background in CPG or toy industries with knowledge of retail buyer dynamics.

Culture & Benefits

• Competitive total pay programs and comprehensive benefits packages.
• Inclusive workplace culture focused on belonging and respecting diverse voices.
• Performance-driven environment that empowers employees to innovate and execute.
• Opportunity to work with some of the world's most iconic toy brands.