Product Marketing Manager (Crypto)

TL;DR

Product Marketing Manager (Crypto): Drive go-to-market strategy across hirify.global’s platform including custody, wallets, APIs, and emerging retail/mobile experiences with an accent on messaging, positioning, and scaling adoption. Focus on developing buyer personas, competitive differentiation, sales enablement, and product launches for institutional and retail audiences.

Location: Full-time onsite at our Palo Alto office, California, United States

Salary: $130,000–$150,000 USD base + equity + annual performance bonus

Company

Leading infrastructure provider of digital asset solutions, delivering custody, wallets, staking, trading, financing, and settlement services from regulated cold storage.

What you will do

• Own messaging, positioning, and GTM strategy for key products and features
• Develop buyer personas, use cases, and competitive positioning for institutional and retail audiences
• Lead end-to-end product launches, including internal alignment and external campaigns
• Create sales collateral like decks, guides, and demos to enable Sales and BD teams
• Collaborate with content, growth, and PR to drive demand and awareness
• Support GTM for retail and mobile initiatives, translating institutional infrastructure into user-friendly messaging

Requirements

• 4-7 years of product marketing experience in fintech, SaaS, crypto, startup, or financial services
• Strong ability to translate technical products into clear customer value propositions
• Experience launching products and working cross-functionally with Product, Sales, and Design
• Excellent writing, storytelling, and communication skills
• Highly organized, proactive, and comfortable in a fast-moving environment

Nice to have

• Familiarity with institutional and retail user journeys

Culture & Benefits

• Competitive base salary, bonus, and stock options
• 100% company-paid health insurance for employee, partner, and dependents
• Up to 4% 401k company match
• Paid parental leave and vacation
• Free commuter/parking pass, custom lunches, dinners, and snacks
• Computer equipment, workplace furniture, and inspiring startup environment