Marketing Manager (B2B)

TL;DR

Marketing Manager (B2B): Lead marketing storytelling from content, design, PR, and media for a global captive insurance firm with an accent on brand stewardship, collateral development, and platform management. Focus on curating unified brand standards, creating executive-ready narratives, optimizing HubSpot and LinkedIn for lead generation, and elevating thought leadership.

Location: Remote – United States Eastern or Central Time Zone. Occasional domestic and international travel required (1x per month).

Company

World’s largest independent insurance company manager specializing in design, formation, and management of captive insurance entities with global footprint in North America, Europe, Caribbean, and more.

What you will do

• Monitor and curate visual/verbal brand standards across global divisions, manage logos, typography, and design projects.
• Design sales materials, presentations, infographics, videos, and event collateral; convert complex insurance concepts into clear narratives.
• Analyze trends, recommend content strategies to position as thought leader; manage website, microsites, LinkedIn, and paid media.
• Oversee HubSpot transition to CRM hub, email campaigns, digital asset management, and external agency relationships.
• Coordinate PR initiatives, press releases, award submissions, media contacts, and executive interviews.
• Provide guidance and supervision to Marketing Associates.

Requirements

• 5-7 years B2B marketing experience; experience mentoring/supervising juniors.
• CRM systems (HubSpot), email marketing, B2B social media (LinkedIn).
• BA/BS in marketing/communications; proficient in MS Office, Adobe Creative Suite.
• Strong writing/communication skills; detail-oriented, self-motivated for remote work.
• Valid passport; occasional travel (1x/month).
• Familiarity with AI tools for content.

Nice to have

• Paid media (LinkedIn, Google), SEO/GEO optimization.
• Knowledge of captive insurance/financial environments.
• Project management software (ClickUp, Loopio).

Culture & Benefits

• Competitive salary, bonus plan, generous benefits package.
• Opportunities for growth and advancement in equity-focused environment.
• Fast-paced, demanding work with supportive colleague network.