Customer Propositions Lead (Education)

TL;DR

Customer Propositions Lead (Education): Developing and executing go-to-market strategies and compelling value propositions for academic qualifications with an accent on market insight and behavioral understanding. Focus on translating complex educational requirements into clear narratives and leading cross-functional teams to drive commercial growth.

Location: Hybrid - must be based in the UK and able to work 2 days a week in the Guildford or London office

Salary: £52,000 – £59,500

Company

hirify.global is the largest provider of academic qualifications in the UK, an independent charity committed to advancing education for students and teachers.

What you will do

• Create insight-driven customer propositions and messaging frameworks aligned with brand and commercial priorities.
• Define and deliver go-to-market strategies for products and services to strengthen market perception and drive growth.
• Identify and commission customer research to derive actionable insights for strategy development.
• Build trusted relationships with senior stakeholders to align priorities and gain commitment for GTM activities.
• Develop robust business cases and ROI expectations to secure necessary budget and resources.
• Lead matrix teams and projects to ensure customer insights are embedded in product development from the start.

Requirements

• Proven experience in strategic marketing, customer propositions, or product marketing.
• Strong ability to synthesize complex information into actionable strategic direction and clear narratives.
• Experience influencing senior stakeholders and leading complex projects across multiple business areas.
• Analytical mindset with proficiency in both quantitative and qualitative customer research.
• Ability to work comfortably with uncertainty and make commercial judgements with partial information.
• Must be based in the UK and available for hybrid work in Guildford/London.

Culture & Benefits

• 35-hour working week with flexible hybrid working arrangements.
• 25 to 30 days of annual leave plus Christmas closure days.
• Competitive pension with up to 11.5% employer contribution.
• Private medical insurance, life assurance, and comprehensive wellbeing benefits.
• High autonomy and visibility within a nationally significant educational organization.

Hiring process

• Submission of CV and a short supporting statement.
• Initial online interview.
• In-person interview in Guildford.