Social Media Specialist (German)

TL;DR

Social Media Specialist (Hospitality): Managing and growing social media presence across Germany and the UK with an accent on Instagram launch and multi-platform growth. Focus on creating native short-form video content, regional storytelling, and data-driven performance optimization.

Location: Hybrid work structure with 3 designated in-office pillar days; must be based in or able to work from a Lightspeed office in Germany or the UK.

Company

Lightspeed is a cloud commerce platform providing unified online and physical operations, payments, and financial solutions for retail, hospitality, and golf businesses.

What you will do

• Lead the launch of the Instagram channel in Germany and grow LinkedIn and YouTube presence across Germany and the UK.
• Execute the social media strategy and maintain detailed content calendars.
• Produce platform-native assets, focusing on high-quality short-form video production.
• Identify and create authentic regional stories by collaborating with hospitality clients.
• Act as the primary voice for German and British communities through active engagement.
• Monitor growth and reach using Hootsuite and Meta Business Suite to provide actionable recommendations.

Requirements

• 3+ years of social media management experience, ideally in SaaS, tech, or hospitality.
• Native-level German and high proficiency in English.
• Proven track record of end-to-end content production from scripting to publishing.
• Proficiency with Hootsuite, Meta Business Suite, Monday.com, and Jira.
• Ability to analyze social metrics and translate them into strategic improvements.
• Experience leveraging AI and video tools to scale content production.

Nice to have

• Experience scaling social media channels in new international markets.
• Experience with influencer or creator collaborations.
• Strong affinity for the hospitality sector.
• Knowledge of Dutch.

Culture & Benefits

• Hybrid work model with flexibility to work from any Lightspeed office.
• Annual Wellness & Health Budget.
• Remote work program allowing up to 60 days of work abroad per year.
• Employee technology purchase plan.
• Inclusive and diverse workplace culture.