Marketing Operations Specialist (Web3)

TL;DR

Marketing Operations Specialist (Web3/Fintech): Implementing and maintaining the end-to-end marketing technology stack with an accent on event tracking, automation workflows, and data privacy compliance. Focus on optimizing mobile performance tracking, streamlining ETL tasks, and delivering reliable data dashboards.

Location: Hybrid in Sofia, Bulgaria

Company

hirify.global is a global leader in digital assets, building a dynamic and accessible model for the next generation of financial wealth.

What you will do

• Implement and test end-to-end event tracking flows across GTM, Segment, Adjust, and GA4, resolving discrepancies and validating attribution.
• Script API jobs and manage ETL tasks to streamline market operations and reduce manual effort.
• Configure and maintain customer data flows within Segment CDP for targeted marketing activities.
• Conduct peer reviews on configurations, maintain CMP/OneTrust mappings, and mitigate PII risks.
• Coordinate cross-team requirements and priorities with Marketing, BI, and Engineering teams.
• Track and analyze mobile performance through Adjust to optimize marketing activities.

Requirements

• 2+ years of experience in marketing operations, preferably in tech, fintech, or crypto.
• Hands-on experience with marketing automation platforms, GA4, GTM, and Segment CDP.
• Experience with mobile measurement partners such as Adjust or AppsFlyer.
• SQL proficiency for data pulls, QA, and troubleshooting ETL tasks.
• Familiarity with data privacy tools like OneTrust and compliance frameworks including GDPR and CCPA.
• English: B2 level or above required.

Nice to have

• Experience building dashboards in Looker Studio or Tableau.
• Certification in data analytics and performance measurement.
• Scripting skills in Python or JavaScript for custom automation and data transformation.
• Prior experience in Web3 or financial products.

Culture & Benefits

• Hybrid work model with scheduled home office flexibility.
• Competitive remuneration and annual performance-based bonuses.
• Comprehensive Learning Hub for continuous professional growth.
• Wellness benefits including health insurance, sports cards, and ergonomic office equipment.
• Transportation perks including preferential parking rates and free electric bikes.
• Dynamic environment with regular team-building activities and a well-stocked office kitchen.