Marketing Operations Specialist (HealthTech)

TL;DR

Marketing Operations Specialist (HealthTech): Owning the strategy, systems, and processes for customer acquisition and digital marketing performance with an accent on SEO, paid media, and automation. Focus on building scalable systems, analyzing performance data, and optimizing the end-to-end lead generation funnel.

Location: Medellin, CO

Company

hirify.global is a forward-thinking health-services organization committed to delivering premium outcomes and experiences to its clients.

What you will do

• Own and maintain the marketing tech stack including CRM integrations, HubSpot, Salesforce, ActiveCampaign, Zapier, and GA4.
• Develop and execute SEO strategy, keyword planning, and manage paid media across Google Ads, Meta, Bing, and YouTube.
• Oversee the WordPress site, optimize landing pages, and conduct A/B testing to improve conversion rates.
• Design and implement marketing automation workflows for lead nurture, scoring, and reactivation.
• Partner with RevOps and analytics teams to provide end-to-end funnel visibility and reporting on KPIs like CAC and ROAS.
• Manage relationships with external vendors, agencies, and tool providers.

Requirements

• 6+ years of experience in marketing operations, digital acquisition, or growth marketing.
• Proven track record managing SEO, Google Ads, Meta Ads, and WordPress site optimization.
• Hands-on experience with Salesforce and Google Analytics 4.
• Expertise in Google Tag Manager, Search Console, and Tableau or Looker Studio.
• Strong analytical mindset and ability to translate data into strategic business actions.
• Excellent project management and communication skills.

Nice to have

• Working knowledge of HTML/CSS for WordPress editing.
• Experience with Zapier and advanced workflow automation.
• Understanding of HIPAA-safe or compliant marketing practices.
• Ability to manage budgets and forecast ROI across multiple digital channels.
• Experience in health services, wellness, or subscription-based businesses.

Culture & Benefits

• Opportunity to work with a forward-thinking HealthTech organization.
• Role bridges high-level strategy with hands-on operational execution.
• Staffing and support provided by SD Solutions, operating globally.