Performance Marketing Executive (Ecommerce)

TL;DR

Performance Marketing Executive (Ecommerce): Planning, delivering, and optimizing offline and owned marketing campaigns for a personalized dog food subscription service with an accent on TV, print, and direct marketing. Focus on analyzing campaign results, managing performance forecasting, and collaborating with creative teams to drive customer growth.

Location: Hybrid (Richmond, UK)

Company

hirify.global is a B Corp dog food subscription company creating tailored nutrition for dogs based on individual needs.

What you will do

• Support the delivery of offline, direct, and ATL (TV) marketing plans for the UK market.
• Execute and optimize campaigns across TV, print, events, lead generation, and telemarketing.
• Develop creative briefs and collaborate with the Creative team to produce on-brand assets.
• Conduct post-campaign analysis and reporting to identify growth opportunities.
• Manage daily, weekly, and monthly performance forecasting and reporting.
• Coordinate with external agencies and internal cross-functional teams including Data, CRM, and Customer Experience.

Requirements

• Minimum 18 months of experience in marketing, specifically in offline/ATL/direct channels.
• Strong numerical and analytical skills with proficiency in Excel, Google Sheets, and BI platforms.
• Experience in budget management, forecasting, and campaign optimization.
• Proven ability to interpret performance data and translate it into actionable insights.
• Strong stakeholder management and communication skills.
• Experience working with external agencies and partners.

Culture & Benefits

• Annual bonus based on company performance.
• Flexible core hours and a 9/10 day working week for enhanced wellbeing.
• Hybrid working model with the option to work from abroad 2 weeks every 6 months.
• Health insurance and extended parental leave (6 months at 70% pay).
• Professional development via an in-house L&D team.
• Employee discounts on hirify.global products and gym memberships.

Hiring process

• CV review by the Talent Acquisition Team.
• Introductory call with the TA Team.
• Video call interview with the hiring manager.
• Presentation of a task to a panel of interviewers.