Lead Analyst, Publishing Analytics (Gaming)

Salary: $152,100–$228,100 USD annual base pay

Company

hirify.global creates PlayStation hardware, network services, games, and entertainment experiences for a global audience.

What you will do

• Lead social listening, sentiment analysis, and creator analytics across PlayStation titles and franchises using community, influencer, streaming, and first-party data.
• Develop, validate, interpret, and evolve marketing mix models measuring paid, owned, and earned channel contribution to revenue, demand, and engagement.
• Own complex publishing analytics programs across multiple games, including analytical planning, stakeholder management, milestones, risks, and adoption.
• Create presentations, dashboards, recommendations, and executive summaries that translate complex evidence into clear actions.
• Use marketing measurement, incrementality, experimentation, benchmarking, and causal reasoning to guide budgets, campaigns, channel planning, and future tests.
• Partner with Analytics Engineering and Data & AI teams to build scalable marketing-data foundations and operationalize data pipelines.

Requirements

• Advanced applied analytics experience in marketing, publishing, product, commercial, or customer analytics.
• Deep knowledge of marketing mix modeling, incrementality, experimental design, attribution, causal reasoning, and budget-response interpretation.
• Experience integrating paid, owned, earned, social, community, creator, sales, finance, audience, and product-performance data.
• Advanced SQL skills and strong proficiency in Python and/or R for statistical modeling, reproducible analysis, validation, and automation.
• Strong consultative stakeholder leadership and autonomous program management across marketing, publishing, product, finance, production, data, engineering, and game teams.
• Excellent data visualization and executive storytelling skills, with experience in games, entertainment, digital media, subscription, or another live-service business.

Nice to have

• Experience with social-listening or influencer-measurement tools and sources such as Meltwater, Quid, YouTube, Twitch, Reddit, Steam, reviews, or forums.
• Experience mentoring analysts, raising analytical rigor, or applying responsible AI-assisted workflows.
• Experience with Looker, Power BI, MicroStrategy, Tableau, or another BI tool with a semantic layer.
• Experience with complex live-service or game systems involving progression, economy, combat, content, or social features.

Culture & Benefits

• Hybrid working policy; base pay may vary based on geographic location and job-related factors.
• Medical, dental, and vision coverage.
• Matching 401(k), paid time off, and wellness program.
• Employee discounts on Sony products.
• Potential eligibility for a bonus package.

Hiring process

• Background checks are conducted at the offer stage, potentially including criminal background checks.