B2B Growth Marketing and Automation Manager (CRM)

TL;DR

B2B Growth Marketing and Automation Manager (CRM): Developing and executing high-impact B2B marketing strategies and customer journeys for clients with an accent on CRM optimization and omni-channel collaboration. Focus on designing complex lead-scoring workflows, improving data hygiene across platforms, and increasing core business KPIs through behavioral science.

Location: Remote in Medellín, Colombia

Company

hirify.global is a digital agency focused on creating exceptional digital experiences and growth strategies for its clients.

What you will do

• Collaborate with cross-functional account teams to execute high-impact B2B consumer journeys from kickoff to launch.
• Develop and implement cross-channel programs based on analytics and behavioral science to hit core business KPIs.
• Oversee the creation of emails, forms, landing pages, and reporting infrastructure to optimize marketing performance.
• Manage data hygiene and integrations between marketing and sales platforms such as Hubspot, Salesforce, Marketo, and Pardot.
• Identify customer segments for targeted marketing and loyalty programs to deliver ROI-positive results.
• Craft service narratives and business cases to communicate value and align internal and external stakeholders.

Requirements

• Proficiency in CRM platforms, with Hubspot preferred.
• Strong understanding of Account Based Marketing (ABM) and tailoring performance channels to unique customer journeys.
• Experience identifying new marketing channels and target audiences for B2B growth.
• Ability to collaborate and present effectively to internal teams and external clients.
• 2+ years of B2B strategy experience, preferably in-house or within an agency.
• Must be based in Medellín, Colombia.

Culture & Benefits

• Comprehensive insurance coverage including Medical, Dental, Vision, Life, and Short-Term Disability.
• 401(k) retirement plan with company match.
• Paid time off (starting at 15 days), plus paid holidays, sick days, and personal days.
• Flexible Fridays and the option to work completely remote.
• Access to senior management and professional mentoring opportunities.