Media Buyer (Marketing)

TL;DR

Media Buyer (Marketing): Planning, executing, and optimizing paid advertising campaigns for B2C lead generation with an accent on Meta Ads and Google Ads. Focus on driving high-quality leads through the sales pipeline and optimizing full-funnel performance metrics.

Location: Remote. Must be based in Argentina, Brazil, Mexico, Uruguay, Ecuador, or Colombia

Company

hirify.global is a global staffing and recruiting agency that connects top-tier remote talent with great companies worldwide.

What you will do

• Plan, launch, and manage paid advertising campaigns across Meta Ads and Google Ads.
• Develop and optimize strategies for B2C lead generation and customer acquisition.
• Drive qualified leads through the full sales funnel, from awareness to conversion.
• Monitor and analyze campaign performance metrics including CPL, CAC, and ROAS.
• Optimize targeting, creatives, copy, and bidding strategies to improve results.
• Manage advertising budgets and set up conversion tracking (pixels, events) for accurate reporting.

Requirements

• 5+ years of proven experience as a Media Buyer or Paid Media Specialist.
• Strong hands-on experience with Meta Ads and Google Ads.
• Demonstrated success in lead generation campaigns and sales pipeline management.
• Strong analytical skills and experience managing medium to large advertising budgets.
• Solid understanding of conversion tracking, pixels, and attribution models.
• Previous experience working with construction, home services, or trade-related businesses.

Culture & Benefits

• Competitive salary in USD.
• Monthly bonuses based on performance.
• Fully remote work environment with flexible scheduling.