Senior Product Marketing Manager

TL;DR

Senior Product Marketing Manager (Adtech/CTV): Own customer storytelling, case studies, vertical content, and use-case playbooks that reinforce value across buyer and customer journeys with an accent on real customer outcomes and proof-driven assets. Focus on developing advocacy programs, high-impact content, and measuring performance tied to business results.

Location: United States, fully remote

Company

hirify.global builds performance-driven advertising for streaming TV (CTV), combining proprietary bidding, premium inventory, audience targeting, and unified attribution to drive measurable business growth.

What you will do

• Define customer use cases, translate product capabilities into narratives, and ensure consistent storytelling across GTM materials.
• Develop case studies, customer stories, and proof assets to support sales, marketing, and external efforts.
• Create vertical-specific content, playbooks, and guides tailored to priority industries.
• Build and scale customer advocacy programs including testimonials, reviews, and references.
• Produce insight-driven content like blog posts and sales assets aligned to pipeline and customer value.
• Support lifecycle marketing with onboarding, nurture, and expansion communications.
• Track content performance, tie it to business outcomes, and optimize storytelling effectiveness.

Requirements

• 5+ years in Product Marketing, Content Marketing, Customer Marketing, or related in B2B SaaS.
• Strong storytelling to turn complex products into compelling narratives.
• Proven experience with case studies, customer stories, and use-case content.
• Skills in vertical, proof-driven content supporting sales and marketing.
• Cross-functional collaboration with Product, Sales, and Marketing teams.
• Strong bias toward AI-assisted workflows and hands-on AI tool exploration.

Nice to have

• Experience in adtech, martech, media, or CTV.
• Video-first content workflows.
• HubSpot, Canva, Webflow, or similar tools.
• Lean, high-growth team experience.

Culture & Benefits

• Fully remote work environment.
• Flexible vacation policy.
• Medical, dental, and vision coverage.
• 401(k) savings plan.
• Company meetups for in-person connections.