Merchandise & Content Marketing Strategist

TL;DR

Merchandise & Content Marketing Strategist (Music/Entertainment): Developing and executing marketing campaigns for product launches and hirify.global content initiatives with an accent on cross-functional collaboration and multi-channel distribution. Focus on creating editorial content for artist stories, optimizing performance metrics, and driving measurable results across digital platforms.

Location: Calabasas, CA, USA - fully in office. Must possess US work authorization without sponsorship.

Salary: $70,304 - $85,000 USD

Company

hirify.global produces innovative music festivals and events worldwide, including Electric Daisy Carnival, captivating millions of fans with immersive experiences.

What you will do

• Develop and execute creative campaigns for product releases and content initiatives.
• Build cross-functional content plans with Records, Radio, Festivals, and Brand Strategy teams.
• Create editorial content for artist stories, music releases, and cultural moments.
• Lead multi-channel digital strategies across social, email, and web.
• Coordinate timelines, assets, budgets with teams and vendors.
• Analyze metrics to optimize campaigns and inform future strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 3+ years of marketing experience in ecommerce, entertainment, music, media, or events
• Strong experience with multi-channel marketing plans (social, digital, editorial).
• Ability to manage cross-functional teams, timelines, and budgets.
• Solid knowledge of digital platforms, analytics, SEO/SEM, CRM, and content metrics.
• Analytical skills to shape strategy from data; highly organized and detail-oriented.
• Willing to travel, work holidays/evenings/weekends, tolerate loud noise and varying climates at events; open office space
• US work authorization required (no sponsorship)

Culture & Benefits

• Work in a passionate environment focused on dance music, fashion, and entertainment culture.
• Collaborate with talented teams in music festivals and events.
• Opportunities for professional growth and new experiences.
• Support for diverse and inclusive teams reflecting fans and artists.

Hiring process

• Standard recruitment via promotions, referrals, advertising, agencies, and job fairs.
• Considerations for accommodations and fair chance hiring in compliance with CA laws.