Digital Advertiser (Paid Social)

TL;DR

Digital Advertiser (Paid Social): Managing digital media planning and buying strategy for music festivals and concerts with an accent on paid social media tactics and implementation. Focus on driving awareness, ticket sales, and optimizing campaign performance across Meta, TikTok, and Google.

Location: Calabasas, CA, USA. This is not a remote position.

Salary: $70,304 - $80,000 USD

Company

hirify.global produces some of the most innovative, immersive music festivals and events in the world, including the Electric Daisy Carnival.

What you will do

• Develop and execute digital advertising strategies across Paid Social (Meta, TikTok, Snapchat, Twitter, Reddit) and Google.
• Manage the full digital ad campaign process, including media planning, audience building, and site tagging for measurement.
• Lead the asset request and management process, providing recommendations for ad features and call-to-actions.
• Analyze campaign performance daily and conduct post-campaign recaps with strategic recommendations.
• Collaborate with project management and social media teams to ideate and deliver marketing assets.
• Maintain internal audience databases and update first-party audiences across all platforms.

Requirements

• 2+ years of experience in Digital Advertising, preferably within the music, concert, or festival industry.
• Direct experience with Meta Ads Manager, Google Display/Search/YouTube, TikTok Ads Manager, and Snapchat Ads Manager.
• Strong knowledge of media buying processes, audience segmentation, and tracking analytics.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint) and Google Drive.
• Must possess US work authorization without requiring sponsorship for a visa.
• Ability to work during holidays, evenings, and weekends as required.

Culture & Benefits

• Immersion in the vibrant dance music and live event culture.
• Opportunity to work on world-class, large-scale immersive events.
• Collaborative environment focused on innovation and brand integrity.
• Dynamic workplace with a passion for the music industry.