Senior Manager, Performance Marketing Strategy and Planning (Maternity Cover)

TL;DR

Senior Manager, Performance Marketing Strategy and Planning (Maternity Cover) (Performance Marketing): Lead cross-channel paid media strategy and automation across EMEA, LATAM, and APAC with an accent on efficiency, scalability, and measurable performance improvements in paid search, paid social, and programmatic channels. Focus on translating business priorities into data-driven investment strategies, optimizing budget allocation, and rolling out automation solutions for sustainable growth.

Location: London, United Kingdom (Hybrid). Maternity cover until February 2027.

Company

Ticketmaster International, part of hirify.global, the world’s largest live entertainment company and leading global ticket marketplace.

What you will do

• Own cross-channel paid media roadmaps for channel diversification, budget allocation, and performance targets by market and inventory type.
• Drive measurable performance improvements through test-and-learn frameworks across paid search, paid social, and programmatic.
• Deliver profitability at scale by partnering with finance on margin mix and strategic investments across EMEA, APAC, and LATAM.
• Enable automation rollout with Product/Engineering teams, balancing short-term impact and long-term scalability.
• Lead quarterly business reviews, presenting performance insights and recommendations to stakeholders.
• Champion measurement, reporting, upskilling regional teams, and monitoring market trends.

Requirements

• Location: London, United Kingdom (Hybrid)
• Deep performance marketing experience managing large, complex inventories and marketplaces.
• Hands-on automation expertise in paid search or social with proven workflows for scale and efficiency.
• Budget ownership of multi-million-dollar paid media portfolios with strong ROI and financial acumen.
• Advanced analytical skills using Excel, Google Analytics, and DOMO.
• Strong project leadership, experimentation mindset, and cross-functional collaboration.
• Exceptional communication, interpersonal skills, and ability to influence in a fast-paced global environment.

Culture & Benefits

• Work in an inclusive environment encouraging authentic selves, equal opportunities, and work-life balance.
• Guided by values of Reliability, Teamwork, Integrity, and Belonging.
• Passionate about live entertainment with diverse culture, accessible leaders, and enthusiastic teams.
• Opportunities for professional and personal development with talented colleagues.