Product Marketing Director (Lakewatch)
ΠΡΡΡ & Π‘ΠΎΠΏΡΠΎΠ²ΠΎΠ΄
ΠΠ»Ρ ΠΌΡΡΡΠ° Ρ ΡΡΠΎΠΉ Π²Π°ΠΊΠ°Π½ΡΠΈΠ΅ΠΉ Π½ΡΠΆΠ΅Π½ Plus
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ Π²Π°ΠΊΠ°Π½ΡΠΈΠΈ
TL;DR
Product Marketing Director (Lakewatch): Own the product marketing strategy for an open agentic SIEM unifying security data for AI-powered detection with an accent on GTM, narrative, and growth. Focus on driving pipeline, adoption, expansion, and thought leadership in cybersecurity.
Location: United States
Salary: $189,600β$325,800 USD (zone-dependent)
Company
The data and AI company powering 10,000+ organizations worldwide with the Databricks Data Intelligence Platform.
What you will do
- Hit pipeline and revenue goals by executing GTM strategy for new logo acquisition and expansion.
- Increase adoption across customer segments via compelling narrative and positioning to improve win rates and deal sizes.
- Establish leadership in cybersecurity through thought leadership, analyst engagement, and industry events.
- Deliver product launches translating roadmap into adoption and usage targets.
- Improve sales effectiveness with plays, messaging, and enablement to boost win rates and shorten cycles.
- Grow partner-sourced pipeline via joint narratives and programs.
- Optimize GTM performance using metrics, data, and feedback.
Requirements
- Extensive product marketing experience in enterprise cybersecurity software, especially SIEM/security analytics.
- Proven GTM for new products, including goals, segments, campaigns driving pipeline/ARR.
- Track record crafting positioning/storytelling for practitioners and stakeholders improving engagement/win rates.
- Success partnering with product/engineering on roadmap using market insights.
- Experience enabling global sales/partners on new solutions improving outcomes.
- Collaboration with cloud/tech partners generating pipeline.
- Strong communication and executive presence for cross-functional leadership.
- Comfort in fast-paced environment defining new motions.
Culture & Benefits
- Comprehensive benefits including performance bonus, equity, and region-specific perks.
- Commitment to diversity, inclusion, and equal employment opportunity.
- Global offices with headquarters in San Francisco.
ΠΡΠ΄ΡΡΠ΅ ΠΎΡΡΠΎΡΠΎΠΆΠ½Ρ: Π΅ΡΠ»ΠΈ ΡΠ°Π±ΠΎΡΠΎΠ΄Π°ΡΠ΅Π»Ρ ΠΏΡΠΎΡΠΈΡ Π²ΠΎΠΉΡΠΈ Π² ΠΈΡ ΡΠΈΡΡΠ΅ΠΌΡ, ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΡ iCloud/Google, ΠΏΡΠΈΡΠ»Π°ΡΡ ΠΊΠΎΠ΄/ΠΏΠ°ΡΠΎΠ»Ρ, Π·Π°ΠΏΡΡΡΠΈΡΡ ΠΊΠΎΠ΄/ΠΠ, Π½Π΅ Π΄Π΅Π»Π°ΠΉΡΠ΅ ΡΡΠΎΠ³ΠΎ - ΡΡΠΎ ΠΌΠΎΡΠ΅Π½Π½ΠΈΠΊΠΈ. ΠΠ±ΡΠ·Π°ΡΠ΅Π»ΡΠ½ΠΎ ΠΆΠΌΠΈΡΠ΅ "ΠΠΎΠΆΠ°Π»ΠΎΠ²Π°ΡΡΡΡ" ΠΈΠ»ΠΈ ΠΏΠΈΡΠΈΡΠ΅ Π² ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΡ. ΠΠΎΠ΄ΡΠΎΠ±Π½Π΅Π΅ Π² Π³Π°ΠΉΠ΄Π΅ β