Product Marketing Director (Lakewatch)

TL;DR

Product Marketing Director (Lakewatch): Own the product marketing strategy for an open agentic SIEM unifying security data for AI-powered detection with an accent on GTM, narrative, and growth. Focus on driving pipeline, adoption, expansion, and thought leadership in cybersecurity.

Location: United States

Salary: $189,600–$325,800 USD (zone-dependent)

Company

The data and AI company powering 10,000+ organizations worldwide with the hirify.global Data Intelligence Platform.

What you will do

• Hit pipeline and revenue goals by executing GTM strategy for new logo acquisition and expansion.
• Increase adoption across customer segments via compelling narrative and positioning to improve win rates and deal sizes.
• Establish leadership in cybersecurity through thought leadership, analyst engagement, and industry events.
• Deliver product launches translating roadmap into adoption and usage targets.
• Improve sales effectiveness with plays, messaging, and enablement to boost win rates and shorten cycles.
• Grow partner-sourced pipeline via joint narratives and programs.
• Optimize GTM performance using metrics, data, and feedback.

Requirements

• Extensive product marketing experience in enterprise cybersecurity software, especially SIEM/security analytics.
• Proven GTM for new products, including goals, segments, campaigns driving pipeline/ARR.
• Track record crafting positioning/storytelling for practitioners and stakeholders improving engagement/win rates.
• Success partnering with product/engineering on roadmap using market insights.
• Experience enabling global sales/partners on new solutions improving outcomes.
• Collaboration with cloud/tech partners generating pipeline.
• Strong communication and executive presence for cross-functional leadership.
• Comfort in fast-paced environment defining new motions.

Culture & Benefits

• Comprehensive benefits including performance bonus, equity, and region-specific perks.
• Commitment to diversity, inclusion, and equal employment opportunity.
• Global offices with headquarters in San Francisco.