VP of Performance Marketing (Ecommerce)

TL;DR

VP of Performance Marketing (Ecommerce): Running paid acquisition end-to-end across Meta, Google, and TikTok with an accent on scaling DTC revenue and creative production. Focus on managing $100K+ daily Meta spend, optimizing ncROAS, and building a high-volume creative supply chain.

Salary: Base starting at $250,000 USD + performance bonuses and equity

Company

hirify.global is a self-funded owner-operator holdco specializing in scaling e-commerce brands, currently focusing on a high-traction pet brand and health/wellness subscriptions.

What you will do

• Own full P&L accountability for DTC new customer revenue across Meta, Google, TikTok, AppLovin, and Snapchat.
• Lead and scale the creative strategist and editor team to produce 80-150+ net-new variants weekly.
• Develop and execute a statistical testing framework for creative hooks and landing page congruence.
• Optimize the full conversion funnel including listicles, advertorials, VSLs, and quiz funnels.
• Build and maintain contribution margin waterfalls, CAC/LTV models, and payback period analysis.
• Directly manage a team of approximately 20 specialists, including media buyers and CRO analysts.

Requirements

• Proven experience personally managing $100K+ daily Meta spend on a single brand as an employee.
• Deep expertise in CRO pattern recognition and funnel structure optimization.
• Strong copywriting skills with the ability to direct high-converting hooks and CTAs.
• Expert-level proficiency in Ads Manager and data-driven decision making.
• Experience in high-performance management, including hiring and firing.
• Ability to thrive in a high-tempo, founder-led environment with direct reporting to the CEO.

Culture & Benefits

• Highly competitive base salary starting at $250K USD.
• Performance bonuses tied to ncROAS, ncCAC, total ad spend, and revenue growth.
• Equity participation opportunity at a favorable valuation.
• Direct reporting line to the CEO with full budget authority and zero bureaucracy.
• Opportunity to lead a large team in a profitable, self-funded company with significant growth upside.