Head of Performance Marketing (Fintech)

TL;DR

Head of Performance Marketing (Fintech): Lead paid acquisition strategy and execution, driving scalable and efficient user growth with an accent on CAC, LTV, and unit economics. Focus on optimizing channels, building creative testing engines, and partnering with Product and Analytics on attribution and forecasting.

Location: United States (Remote)

Salary: $240K – $290K • Offers Equity

Company

All-in-one financial services platform combining banking, high-yield savings, credit cards, lending, investing, and crypto, backed by Walmart and Ribbit Capital.

What you will do

• Own paid acquisition strategy and performance targets across channels to drive scalable user growth
• Manage CAC, LTV, and unit economics for efficient, profitable growth
• Lead channel execution and optimization across paid media, testing and scaling opportunities
• Build high-velocity creative testing engine with Social and Brand teams
• Optimize conversion funnel including landing pages and onboarding via experimentation with Product
• Partner with Operations and Analytics on attribution, measurement, forecasting, and budget allocation
• Manage external performance media agencies for strong execution

Requirements

• 10+ years in performance marketing, growth, or paid acquisition in consumer tech, fintech, or high-growth B2C
• Proven track record scaling paid programs while improving efficiency and unit economics
• Deep expertise in paid social, search, and emerging platforms
• Strong analytical skills with CAC, LTV, attribution, and forecasting models
• Experience building creative testing frameworks and collaborating with Brand/Creative
• Ability to lead cross-functional initiatives with Product, Analytics, and Marketing

Culture & Benefits

• Competitive base salary, stock options, and health benefits from Day 1
• 401(k) with company match
• Remote-friendly (US), flexible time off (FTO), and growth opportunities
• High-growth, mission-driven, inclusive culture with real impact

Hiring process

• Initial Interview with Talent Partner
• Technical or Hiring Manager Interview
• Team Interview
• Executive Interview
• Offer