Head of Growth (Ecommerce)

TL;DR

Head of Growth (Ecommerce): Leading conversion optimization and revenue growth across ecommerce channels with an accent on performance marketing, customer acquisition, and US market expansion. Focus on maximizing onsite performance, scaling paid digital strategies, and improving customer lifetime value through data-driven testing.

Location: Hybrid (London), 3-4 days on-site per week

Company

A contemporary womenswear brand known for original hand-painted prints and bias-cut silhouettes, operating stores in London, New York, and Ireland.

What you will do

• Define and lead the digital growth strategy focusing on performance marketing, ecommerce optimization, and scalable US expansion.
• Oversee daily website operations and onsite developments to improve conversion rates and user experience.
• Lead paid digital marketing strategies across Google Ads, Meta, and YouTube via an in-house team.
• Embed a "test and learn" culture using data-led insights to optimize ROAS, CPA, and customer lifetime value.
• Develop customer-first retention and acquisition strategies in collaboration with the CRM Manager.
• Manage digital marketing budgets and ownership of the digital P&L to maximize profitability.

Requirements

• Proven leadership experience in digital marketing and ecommerce for a D2C business.
• Experience within the fashion or retail industry, preferably with a contemporary womenswear brand.
• Strong analytical and quantitative skills to translate complex data into actionable strategies.
• Proficiency with Google Analytics, Meta Ads Manager, Shopify, and similar ecommerce technologies.
• Experience managing and inspiring a diverse in-house team of specialists.

Culture & Benefits

• Hybrid working model requiring three to four days on-site each week.
• 25 days annual leave plus bank holidays.
• Generous staff discount and early access to sample sales.
• Health cash plan covering opticians, physio, and dental.
• Enhanced maternity and paternity leave policies.
• Regular team socials and a collaborative work environment.