Senior Customer Marketing Manager E-commerce

TL;DR

Senior Customer Marketing Manager E-commerce: Driving EU eRetail market share growth through differentiated, high-impact customer strategies across key partners such as Douglas, Flaconi, AS Watson and Parfumdreams with an accent on cross-retailer orchestration, negotiations and innovation. Focus on leading team performance, optimizing campaign ROI and rolling out scalable EU initiatives.

Location: Amsterdam, Netherlands (Omni-Work model: up to 50% remote per month)

Company

Global beauty company focused on e-commerce and digital strategies in EU retail.

What you will do

• Lead, coach and engage the EU E-Commerce Customer Marketing team, driving performance and collaboration.
• Own cross-retailer activation strategies across EU eRetail, aligning Customer Marketing, Retail Media, Social Commerce and Sales.
• Drive differentiated customer strategies, lead negotiations and long-term activation planning (e.g., Pan-EU e-JBPs).
• Act as primary escalation point for strategic, commercial and operational topics with key eRetail partners.
• Champion innovation in activation formats and lead EU rollout strategies with defined roadmaps and metrics.
• Oversee campaign performance, ROI and investment effectiveness, providing optimization insights.

Requirements

• 7+ years in Customer Marketing, Shopper Marketing, Brand or Digital Marketing.
• Proven experience leading cross-retailer eCommerce strategies and negotiations at European level.
• Strong people leadership and coaching, including interim team management.
• Solid track record in budget ownership, investment governance and ROI optimization.
• Ability to operate in matrix international organization, influencing senior stakeholders.
• Confidence navigating multiple eRetail platforms and market dynamics across Europe.

Culture & Benefits

• Protection & Financial Security: Insurance, pension plan, bonuses, mobility allowances.
• Health & Well-Being: Medical support, parental/care leave, wellbeing resources.
• Work-Life Balance: Omni-Work model (up to 50% remote), flexible hours, generous leave.
• Workplace Experience: Modern workspace, tools, onsite perks, product discounts.