International Retail Partnerships & Trade Marketing Lead (Retail)

TL;DR

International Retail Partnerships & Trade Marketing Lead (Retail): Developing and executing market entry strategies for sports nutrition across Europe with an accent on translating the German go-to-market playbook into local dynamics. Focus on optimizing product assortments, defining promotional guardrails, and enabling international sales teams to drive sell-through in new markets.

Location: Remote in Netherlands, UK, or Germany; hybrid option in Hamburg. Requires flexibility to travel within Europe and visit the Hamburg HQ 1-2x per month.

Company

hirify.global (TQG) is an innovative provider of sports nutrition products, managing market-leading brands ESN and More Nutrition.

What you will do

• Define market entry strategies for Switzerland, France, Italy, and the UK, adapting the German playbook to local dynamics.
• Curate high-impact product portfolios (A-assortment) balancing hero SKUs with local retailer needs.
• Set pricing, promotion depth, and trade investment guardrails to protect brand equity.
• Develop scalable, channel-specific in-store activation playbooks and toolkits for sales teams.
• Enable sales teams by creating actionable sell-in decks and assortment rationales.
• Track and drive performance using KPIs such as distribution, sell-through, and promo ROI.

Requirements

• 8+ years of experience in key account management, category management, and trade marketing, ideally within FMCG or sports nutrition.
• Strong KAM expertise, including JBP negotiations and end-to-end trade term management.
• Mastery of category management tools such as range reviews, planograms, and shopper insights.
• Proven experience working across multiple European markets.
• Fluent in English; German or another European language is a strong plus.
• Must be based in the Netherlands, UK, or Germany.

Culture & Benefits

• Flexible working hours and remote work options.
• Employee discounts (50% off products).
• Subsidy for E-gym Wellpass or Classpass.
• Workation opportunities.
• 28 days of vacation per year.
• High-performing, diverse, and inclusive culture within a growing team.