Lead of Customer Lifecycle & CRM

TL;DR

Lead of Customer Lifecycle & CRM (Travel): Design and scale lifecycle marketing strategies to drive retention, engagement, and lifetime value with an accent on CRM automation, segmentation, and personalization. Focus on translating customer insights into data-driven programs, optimizing journeys for repeat purchases, and collaborating cross-functionally to align growth initiatives.

Location: Flexible hybrid model from Utrecht HQ and homes across the Netherlands; expected in office every Tuesday and Thursday.

Salary: €7000–8000 monthly gross (full-time, excluding 8% allowance), based on experience.

Company

Travel company enabling train exploration across Europe with a diverse, international team.

What you will do

• Design, own, and scale lifecycle marketing strategies for retention, engagement, and lifetime value.
• Lead CRM, marketing automation, and customer engagement platforms to activate strategies.
• Develop repeat purchase, loyalty, and personalization frameworks grounded in customer behavior.
• Use data, analytics, and experimentation to optimize performance and prioritize initiatives.
• Collaborate with marketing, product, data, and technology teams to bridge strategy and execution.
• Launch and iterate on lifecycle initiatives while building scalable frameworks.

Requirements

• 6–10 years in CRM, lifecycle marketing, growth marketing, or customer engagement.
• 3–5 years of people management experience leading high-performing teams.
• Experience designing lifecycle journeys improving retention, engagement, and repeat purchase.
• Practical expertise with CRM platforms, marketing automation tools, segmentation, and personalization.
• Data-driven mindset with cross-functional collaboration in dynamic environments.
• Resume in English (business language).

Nice to have

• Experience in travel, e-commerce, digital platforms, or consumer marketplaces.
• Interest in travel, culture, and sustainable mobility.

Culture & Benefits

• Flexible hybrid model with in-office days Tuesdays and Thursdays for teamwork.
• Complimentary NS train card for Netherlands travel; annual free Interrail/hirify.global pass for you and companion.
• €1500 personal well-being allowance; €4000 training allowance; variable 4% bonus.
• 28 days annual leave plus study, volunteer, and culture days; 20 working days abroad per year.
• Unlimited OpenUp access for lifestyle and well-being; annual team trip across Europe.

Hiring process

• Submit resume in English and motivation letter via website.
• Short assessment and informal interview; blind recruitment in early stages focusing on skills.