Sr. Data Analyst

TL;DR

Sr. Data Analyst (digital marketing): Transforming complex digital marketing data into actionable insights that fuel strategy across SEO, content, and social with an accent on leading Category Assessments, turning raw search data into structured insights. Focus on consolidating multi-channel data into dashboards, developing forecasting models for traffic and ROI, and translating findings into opportunity maps for content and marketing strategies.

Location: Philippines (Remote)

Company

hirify.global is a data-first digital marketing company ensuring recommendations and decisions are backed by robust analytics.

What you will do

• Consolidate and analyze multi-channel data (SEO, editorial, social, paid) into unified dashboards and develop forecasting models for traffic, leads, and ROI.
• Own Category Assessments: size search universe, map opportunities, analyze search intent, and integrate cross-platform signals from Google, YouTube, TikTok, Instagram.
• Translate insights into actionable opportunity maps informing editorial, SEO, and social strategies with sizing and prioritization frameworks.
• Generate business insights from keyword, content, and social metrics; identify growth opportunities, risks, and run competitor analysis.
• Build reporting frameworks, deliver monthly performance reports with attribution analysis, and ensure data integrity.
• Partner with SEO, Editorial, and Social teams to embed insights into roadmaps and align KPIs with digital initiatives.

Requirements

• 4–6 years in digital analytics, ideally in marketing, SEO, or omnichannel contexts.
• Proven experience in Category Assessments, keyword clustering, and opportunity mapping.
• Proficiency with analytics & SEO tools: GA4, GSC, SEMrush, SimilarWeb, KeywordTool.io, Emplifi.
• Strong statistical, data modeling, and storytelling skills to simplify complex data into client-facing narratives.