Marketing Analyst

TL;DR

Marketing Analyst: Analyzing advertising campaign performance and optimizing marketing budgets with an accent on statistical modeling and data-driven insights. Focus on evaluating A/B tests, refining attribution and LTV models, and monitoring key performance indicators to drive growth across a global portfolio of social discovery products.

Location: Remote (Global)

Company

A global group of social discovery companies dedicated to solving loneliness and connecting millions of users through a diverse portfolio of social entertainment platforms.

What you will do

• Prepare analytical summary reports on advertising campaigns to identify optimization opportunities.
• Develop practical recommendations to improve key performance indicators.
• Evaluate and monitor A/B tests, providing accurate results and actionable insights.
• Monitor daily marketing performance metrics and investigate significant deviations.
• Review and improve existing attribution and LTV marketing models.
• Optimize marketing reporting and budgeting tools.

Requirements

• Higher education in a technical, mathematical, or economic field.
• Excellent proficiency in Google Sheets, including pivot tables.
• Strong knowledge of BigQuery.
• Critical understanding of mathematical statistics.
• English proficiency at B2+ level.
• Experience with BI tools such as Tableau or SuperSet.

Nice to have

• Experience with MS SQL.
• Basic knowledge of Python.
• Familiarity with Google Analytics and Google Tag Manager.
• Experience working with Google Ads platforms and campaign analytics.

Culture & Benefits

• Fully remote work environment with support for digital nomads.
• 28 calendar days of vacation per year plus 7 wellness days.
• Health benefits including up to $1,000 gross per year for insurance or medical expenses.
• Workplace equipment reimbursement up to $1,000 every 3 years.
• 50% coverage for professional training, conferences, and English lessons.
• Referral bonus program up to $5,000.