Product Marketing Specialist

TL;DR

Product Marketing Specialist (Healthcare SaaS): Helping define, communicate, and bring to market differentiated value for EHR and RCM products with an accent on product positioning, messaging, and GTM planning. Focus on supporting product launches, sales enablement, customer personas, and cross-functional alignment to drive adoption and retention.

Location: Fully remote from one of the following U.S. states: AL, AZ, FL, GA, IN, KS, MA, MI, MS, NC, NV, OR, PA, SC, TN, TX.

Company

hirify.global is the preeminent provider of EHR and RCM software for the therapy and rehabilitation industry, serving physical therapy, occupational therapy, speech-language pathology, and ABA specialties.

What you will do

• Support product positioning, messaging, and value proposition development across core products and innovations.
• Partner with Product Management to translate roadmap priorities and customer needs into market-ready narratives.
• Contribute to GTM plans for launches, including audience definition, messages, channels, timelines, and metrics.
• Develop customer personas, use cases, and buyer journey insights to inform content and campaigns.
• Create sales enablement materials like pitch decks, battlecards, and FAQs.
• Gather market intelligence on competitors, trends, and feedback to share actionable insights.
• Support webinars, events, and customer marketing like case studies and testimonials.

Requirements

• Experience in product marketing, B2B marketing, or related roles (SaaS/technology preferred).
• Strong writing, editing, and storytelling skills to simplify complex concepts.
• Demonstrated experience supporting product launches and GTM in cross-functional environments.
• Understanding of marketing fundamentals like segmentation, positioning, and funnel concepts.
• Experience with sales enablement content and partnering with Sales/Customer Success.
• Strong project management, analytical mindset, and tools like Salesforce.
• Must be located in one of the designated U.S. states: AL, AZ, FL, GA, IN, KS, MA, MI, MS, NC, NV, OR, PA, SC, TN, TX.

Nice to have

• Entrepreneurial mindset and passion for experimentation and innovation.
• Ability to influence without authority through project management.
• Thrives in fast-moving, agile environments.

Culture & Benefits

• Remote work from designated U.S. states.
• Paid Time Off, 11 paid holidays, year-end holiday break.
• Health, dental, vision, HSA/FSA, 401K with company match, disability & life insurance.
• Employee Assistance Program and paid parental leave.
• Core values: Clients First, Open and Honest, Disciplined Yet Flexible, Solve Problems, Committed to Greatness, High Performance Team.