Product Marketing Specialist (SaaS)

TL;DR

Product Marketing Specialist (SaaS): Supporting the growth of Data Intelligence solutions across the UK&I region with an accent on GTM strategy, product positioning, and sales enablement. Focus on localizing messaging, developing launch plans, and creating compelling content to drive adoption and retention.

Location: London (Hybrid - 40% office based)

Company

hirify.global is a global data and technology company that uses analytics and software to power opportunities in financial services, healthcare, and automotive markets.

What you will do

• Localize and shape product positioning and messaging specifically for the UK&I market.
• Develop comprehensive go-to-market (GTM) plans for new product and proposition launches.
• Analyze buyers, users, and competitors to inform content and messaging strategies.
• Create sales enablement materials and training to help teams communicate product value effectively.
• Act as the primary link between the Data Quality team and wider UK&I Marketing teams to ensure alignment.
• Track and report on the performance of product marketing activities to optimize future initiatives.

Requirements

• Bachelor's Degree in Marketing, Business, English, Communications, or a related field.
• Professional experience in product marketing, content creation, sales enablement, or market research.
• Experience working within SaaS or B2B environments.
• Strong storytelling skills with the ability to simplify complex ideas for partners of all seniority levels.
• Proven ability to collaborate across multiple teams and partners.
• Must be based in London to support a hybrid work model (40% office based).

Culture & Benefits

• Hybrid working arrangement (40% office based).
• Competitive compensation package including a discretionary bonus plan.
• Core benefits including Pension and BUPA healthcare.
• 25 days of annual leave plus bank holidays.
• Award-winning inclusive culture focusing on DEI, work/life balance, and wellness.