Content Marketer (Healthcare SaaS)

TL;DR

Content Marketer (Healthcare SaaS): Creating and scaling high-impact content across the full funnel including blogs, whitepapers, case studies, and sales assets with an accent on demand generation, ABM programs, and sales enablement. Focus on translating complex product capabilities and industry trends into compelling narratives, developing thought leadership, and optimizing performance based on engagement and pipeline impact.

Location: Fully remote from designated U.S. states only: AL, AZ, FL, GA, IN, KS, MA, MI, MS, NC, NV, OR, PA, SC, TN, TX

Company

hirify.global is the preeminent provider of EHR and RCM software for the therapy and rehabilitation industry, serving physical therapy, occupational therapy, speech-language pathology, and ABA specialties.

What you will do

• Develop and execute content across the full funnel, including blogs, whitepapers, case studies, landing pages, email campaigns, sales assets, and social content
• Translate complex product capabilities, industry trends, and customer stories into clear, compelling narratives
• Support demand generation and ABM initiatives with targeted, persona-driven content
• Develop thought leadership content such as research reports, industry guides, and executive-level assets
• Partner with Product Marketing to produce case studies, testimonials, and enablement materials
• Collaborate with Design and Digital Marketing to ensure content is visually strong, on-brand, and optimized
• Maintain and evolve content voice; track performance and optimize based on metrics

Requirements

• Must be located in one of the designated U.S. states: AL, AZ, FL, GA, IN, KS, MA, MI, MS, NC, NV, OR, PA, SC, TN, TX
• Self-starter mindset: curious, proactive, driven to learn, experiment, and improve
• Hands-on experience using AI-powered content tools across ideation, research, drafting, optimization, and distribution
• Experience in B2B content marketing, preferably in SaaS or healthcare technology
• Strong long-form and short-form writing skills with a clear, confident voice
• Experience creating content that supports demand generation and sales teams
• Ability to think strategically, execute quickly, iterate on feedback, and work cross-functionally
• Familiarity with SEO best practices and content performance metrics

Nice to have

• Experience with tools like HubSpot, Google Analytics, and CMS platforms
• Entrepreneurial mindset, passion for experimentation, innovation, and agile ways of working

Culture & Benefits

• Remote work from home
• Paid Time Off, 11 Paid Holidays, Year-End Holiday Break
• Health, Dental, Vision, HSA/FSA, 401K with Company Match
• Disability & Life Insurance, Employee Assistance Program
• Paid Parental Leave
• Core values: Clients First, Open and Honest, Disciplined Yet Flexible, Solve Problems, Committed to Greatness, High Performance Team