Senior Marketing Manager - Retail Go-To Market (Retail)

TL;DR

Senior Marketing Manager - Retail Go-To Market (Retail): Develop and lead channel-specific marketing strategies and execution for Dan Murphy’s across physical stores, e-commerce platforms, Mixin, and external partners like Uber and DoorDash with an accent on omnichannel brand experience and commercial growth. Focus on designing go-to-market strategies for new categories, leveraging data analytics for customer-first solutions, and managing A&P budget for measurable outcomes.

Location: Hybrid in Richmond, VIC, 3121, Australia

Company

hirify.global operates over 260 Dan Murphy’s stores and 6500+ team members, focused on drinks retail and creating sociable experiences.

What you will do

• Lead team in developing and delivering trade communications tailored for physical stores, e-commerce, and third-party partners across B2C and B2B.
• Design bespoke marketing solutions for external partners like Uber, DoorDash, AfterPay and drive B2B expansion.
• Ensure cohesive brand experience across omnichannel ecosystem aligned with brand vision.
• Partner with Merchandise, Operations, and Retail Media to ground trade activities in commercial opportunities.
• Collaborate on go-to-market strategies for adjacent categories and advocate for customer-first initiatives.
• Manage A&P budget, use performance metrics to optimize spend, and mentor marketing team.

Requirements

• 10+ years in marketing, preferably high-volume retail or fast-paced industries.
• Experience developing channel-specific strategies across physical and digital touchpoints.
• Strong commercial acumen, managing complex partnerships and delivering revenue outcomes.
• Experience as strategic interface for Retail Media and suppliers.
• Strategic thinking to translate brand architecture into retail trade.
• People leadership, coaching high-performance teams; tertiary qualifications in related field.

Culture & Benefits

• Hybrid working arrangements.
• Exclusive discounts across hirify.global brands including Dan Murphy’s, BWS, Woolworths.
• Free health and wellbeing services for physical, mental, and financial support.
• Learning and development opportunities for career growth.
• Inclusive, flexible workplace emphasizing equal opportunity and work-life balance.