Creative Strategy & Insight Lead (Medtech)

Creative Strategy & Insight Lead
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At Yazen Health, we revolutionize obesity treatment. As the largest digital obesity clinic in Sweden and one of the fastest-growing companies in Europe, we're at the forefront of the obesity drug revolution, expanding our impact across the continent. We are passionate about improving the lives of our patients through caregivers, data-driven insights, and innovative technology.




PURPOSE OF THE ROLE
The purpose of this role is to expertly transform user insights, market data, trends, observations, and competitive analysis into concrete ideas across both marketing and product development. These ideas should, in turn, drive faster growth and higher customer satisfaction. By combining analytical capability with creativity, the role drives the development of concepts, experiences, and messaging that create both business and user value.

The role operates hands-on as part of the marketing team, ensuring that insights do not remain at the recommendation stage but are translated into implemented solutions.




KEY RESPONSIBILITIES
Strategic Analysis and Insight Work

* Analyze quantitative data to identify patterns, opportunities, and risks


* Conduct competitive and market analyses


* Drive user and behavioral research


* Formulate and analyze hypotheses


* Connect insights to business and product objectives



Market Intelligence and Brand Insight

* Conduct ongoing market and trend monitoring within marketing, culture, technology, and behavior


* Track competitor positioning and activity over time


* Own brand tracking and interpret brand development


* Measure and analyze campaign results and communication effectiveness


* Translate learnings into recommendations and new creative directions


* Create presentations to share insights with teams, management, and the board



Creative Development

* Collaborate with creatives to develop campaign and communication concepts


* Develop foundations for storytelling and creative directions


* Write or contribute to creative briefs


* Actively participate in ideation and production processes


* Provide external agencies with insights and strategic input



Product and Experience Development

* Contribute to concept development for product features and UX


* Sketch, prototype, or otherwise help concretize solutions


* Participate in design and development sprints



Experimentation and Performance Measurement

* Continuously measure, evaluate, and refine Yazen’s marketing efforts


* Initiate and design tests


* Ensure learning and knowledge transfer within the marketing department and across other departments






KEY COMPETENCIES
Analytical Skills

* Strong numerical literacy and data interpretation skills


* Ability to identify deep correlations and behavioral patterns


* Experience in brand and campaign measurement


* Hypothesis-driven approach to work



Creative and Linguistic Skills

* Storytelling and concept development


* Excellent ability to translate insights into ideas


* Creative thinking across both product and communication



Media and Marketing

* Seamlessly switch between analysis and creation


* Combine logic and intuition


* Communicate insights in an inspiring way that drives action


* Strong knowledge of media channels and digital marketing, including platforms such as Meta and Google






SUCCESS METRICS
Success is measured through:

* Implemented concepts and marketing improvements


* Impact on user behavior and business goals


* Brand development over time


* Campaign performance and learning outcomes


* The organization’s use of your insights in business decisions