Senior Product Manager, Onboarding and Activation (LegalTech)

TL;DR

Senior Product Manager, Onboarding and Activation (B2B SaaS): Designing and optimizing the first 120-day customer journey to drive product adoption and reduce churn with an accent on activation systems and in-product guidance. Focus on building scalable onboarding funnels and internal tooling for migration teams to decrease time-to-value.

Location: Remote across the U.S. and Canada (excluding Quebec). Local candidates in Burnaby, Calgary, and Toronto are expected in office minimum two days per week.

Salary: $137,500 – $186,100 CAD

Company

hirify.global is the global leader in legal AI technology, empowering legal professionals and law firms to work smarter, faster, and more securely.

What you will do

• Own the full 120-day onboarding and activation experience across all hirify.global products to ensure sustained usage and value.
• Define and track activation metrics using cohort analysis, funnel instrumentation, and time-to-milestone tracking.
• Develop and optimize internal tooling for Onboarding Specialists and Data Migration teams to reduce setup friction.
• Create in-product guidance such as checklists, empty states, and contextual tooltips to guide customers toward first-value moments.
• Collaborate across multiple product teams (Manage, Work, Grow, Payments, Accounting) to align the onboarding journey.

Requirements

• 4+ years of product management experience in B2B SaaS.
• Proven track record of owning end-to-end onboarding and activation funnels with measurable impact.
• Experience defining activation metrics and driving instrumentation to track them.
• Ability to drive cross-team outcomes and alignment without direct authority.
• Must be based in the U.S. or Canada (excluding Quebec).

Nice to have

• Experience in legal tech, vertical SaaS, or professional services contexts.
• Experience in a multi-product company where users onboard into a platform over time.
• Familiarity with analytics and onboarding tools like Pendo, Amplitude, Appcues, or Segment.

Culture & Benefits

• Competitive, equitable salary with top-tier health, dental, and vision insurance.
• Hybrid work environment with flexible time off (encouraged 20 days per year).
• $2000 annual counseling benefit.
• RRSP matching and RESP contribution.
• hirify.globalversary recognition program for long-term employees.