Senior Ads Measurement Lead

TL;DR

Senior Ads Measurement Lead (Ads Analytics): Driving measurement strategy and execution for lower funnel ads products with an accent on brand lift, conversion lift, multi-touch attribution, and media mix modeling. Focus on developing benchmarks, best practices, client consultation, and optimizing audience targeting to boost advertiser performance and revenue.

This role is based out of one of our hub offices: New York, San Francisco, Chicago or Los Angeles.

$167,500 - $234,500 USD

Company

Reddit is a community-driven platform with 100,000+ active communities and 121 million daily active users, serving as a major source of information and authentic conversations.

What you will do

• Execute advertising measurement, develop strategies, and consult with clients at scale while collaborating with sales, product, and product marketing teams.
• Leverage results to grow client business across priority lower funnel ads products, creating benchmarks, best practices, and optimization strategies.
• Co-develop Reddit best practices with internal teams and consult on methodologies like brand lift, conversion lift, MTA, and MMM.
• Work with stakeholders and client analytics teams to assess measurement impacts and drive adoption of priority ads products.
• Support go-to-market teams with measurement expertise, industry knowledge, and insights to increase engagement and revenue.

Requirements

• 6+ years in advertising or analytics at research vendors, measurement companies, social platforms, media owners, clients, or agencies, with at least 1 year in digital advertising.
• Familiarity with attitudinal surveys, sales/ROI measurement, attribution tracking, MTA, and MMM.
• Knowledge of North America measurement solutions, experimentation, and statistical methods.
• Strong background in executing, analyzing, and presenting quantitative advertising research.
• Experience building relationships with analytics professionals at advertisers and agencies.
• Worked with product, GTM, and PMM teams to launch services at tech companies; managed multiple projects/clients.
• Working knowledge of ad tech including ad serving, targeting, optimization, and data flows.
• Exceptional written and oral communication skills.

Culture & Benefits

• Comprehensive healthcare benefits and income replacement programs.
• 401k with employer match.
• Global benefits including workspace support, professional development, caregiving, family planning, gender-affirming care, and mental health/coaching.
• Flexible vacation and paid volunteer time off.
• Generous paid parental leave.
• Equity in restricted stock units and potential commission.