Sales Development Associate

TL;DR

Sales Development Associate (ESG/Sales): Driving new business through full outreach including cold calling, LinkedIn, email and video to generate leads for sustainability ratings platform with an accent on qualifying high-potential opportunities with senior executives. Focus on strategic prospecting, consultative discovery calls, and full funnel management using MEDDPICC to schedule meetings for Account Executives.

Location: Toronto

Salary Range: 50K to 57K (Base) + 15K to 18K (Variable)

Company

Leading provider of business sustainability ratings backed by international experts and technology, analyzing data to provide actionable insights into environmental, social and ethical risks.

What you will do

• Drive new business owning full outreach motion with emphasis on cold calling to generate revenue.
• Conduct discovery calls with senior executives in sustainability and procurement to spark interest in ESG solutions.
• Qualify opportunities using MEDDPICC, schedule meetings for Account Executives.
• Research target accounts, map decision-makers aligning with Ideal Customer Profile.
• Collaborate with Marketing and AEs on localized strategies and lead lists.
• Manage full funnel with follow-ups, objections handling, and Salesforce tracking.

Requirements

• Full professional proficiency in English
• University degree in relevant discipline
• Proactive sales mindset with resilience to handle objections
• Experience or desire for cold calling and engaging decision-makers
• Familiarity with sales stack: AI tools (Claude & Gemini), Salesforce, LinkedIn Sales Navigator, Salesloft
• Curiosity for sustainability, ESG or CSR
• Strong organizational skills, business acumen, and results-oriented mindset

Nice to have

• Experience in sustainability, ESG or CSR

Culture & Benefits

• Flexible working hours and work from abroad policy
• GRSP and TFSA matching, medical/dental/vision coverage, life/disability insurance
• Wellness allowance, mental health support, monthly electricity/internet allowance
• Referral bonus, peer recognition, employee resource groups, volunteer day
• Sustainability events and community involvement