Lead Product Manager (AI)

TL;DR

Lead Product Manager (AI/Martech): Driving the strategy and execution of agentic AI-powered capabilities across marketing operations with an accent on orchestrating internal and external platforms via MCP. Focus on building an AI-driven marketing automation system to reduce manual handoffs and improve campaign velocity.

Location: Hybrid in New York City

Salary: $138,000 - $190,300 USD

Company

hirify.global is a premier mobile gaming company in the US and Canada, operating leading brands in sportsbook, casino, and horse racing.

What you will do

• Define and execute the product roadmap for agentic campaign ideation and execution orchestration.
• Own the full product lifecycle from discovery and requirements definition through launch and optimization.
• Lead cross-functional collaboration between Product, Engineering, Marketing Operations, and Commercial teams.
• Translate complex technical concepts like Model Context Protocol (MCP) and agentic AI frameworks into business narratives.
• Manage integration strategies and relationships with internal platforms (CDP, analytics) and external vendors.
• Establish success metrics (KPIs, OKRs) to measure AI-driven efficiency gains and campaign lift.

Requirements

• 7+ years of product management experience in martech platforms, SaaS, or martech operations.
• 3+ years of experience with martech stacks, API integrations, data pipelines, or CDP platforms.
• Working knowledge of Model Context Protocol (MCP) or agent-to-agent (A2A) architectures.
• Experience with prompt engineering and LLM application development.
• 2+ years of experience managing external vendor relationships and contract negotiations.
• Must be based in New York City to support the hybrid work model.

Nice to have

• Experience in the sports betting industry or other heavily regulated sectors.
• Background in responsible AI, AI governance, or guardrails for autonomous systems.
• Knowledge of RACI matrix design or organization design frameworks.
• Experience scaling product operations in fast-growing organizations.

Culture & Benefits

• Medical, vision, and dental insurance, including fertility and family planning programs.
• 401(k) matching program with up to 5% match.
• Generous paid personal time off and 14 paid company holidays.
• Short-term and long-term incentive compensation, including cash bonuses and stock options.
• Commuter benefits and pet insurance.