Bilingual Content and SEO AEO Manager (Automotive)

TL;DR

Bilingual Content and SEO AEO Manager (SEO/AEO): Developing and optimizing content-led SEO initiatives for automotive marketplaces with an accent on customer-centric content and organic traffic growth. Focus on leveraging AI-driven optimization techniques to improve discoverability across LLMs and AI-powered platforms.

Location: Hybrid in Toronto or Etobicoke, Canada

Salary: $80,000–$85,000 Base

Company

Trader Corporation (part of hirify.global) is Canada's largest automotive marketplace, reaching over 25 million users monthly through brands like AutoTrader.ca.

What you will do

• Own the creation, updating, and quality assurance of automotive advice content and SEO-focused product pages.
• Brief and manage external content agencies and freelance partners to ensure high-quality, SEO-optimized delivery.
• Apply a data-driven approach to topic research and content ideation using tools like Semrush, SISTRIX, and Ahrefs.
• Implement AI-driven content creation and optimization to improve visibility across LLMs and AI-powered search platforms.
• Collaborate with international stakeholders within the hirify.global Group to align content initiatives across markets.
• Monitor automotive and mobility trends to translate insights into high-impact content.

Requirements

• Minimum 3 years of professional experience in SEO, content marketing, or an online editorial environment.
• Professional proficiency in both English and French (written and spoken).
• Strong knowledge of current SEO/AEO best practices and web analytics tools (Screaming Frog, SISTRIX, Google Analytics).
• Familiarity with HTML and modern content management systems (CMS).
• Bachelor's degree in Marketing, Business, Journalism, Computer Science, or a related field.
• Must be based in or able to work from Toronto or Etobicoke offices in a hybrid model.

Nice to have

• Experience with AI-driven content creation or optimization tools.
• Genuine interest in cars, mobility, and automotive industry trends.

Culture & Benefits

• Competitive salary and annual bonus structure.
• Financial planning with a 3% matching pension.
• Annual budget for conferences and training programs.
• Employee and Family Assistance program and virtual wellness events.
• Gym discounts.