Bilingual Content and SEO AEO Manager (Automotive)

TL;DR

Content Marketing and SEO Manager (Automotive): Conception, execution, and optimization of content-led SEO initiatives for AutoTrader.ca and AutoHebdo.net with an accent on customer-centric content, search intent, and AI-driven optimization. Focus on driving organic traffic growth, engagement, and conversions through data-driven topic research, external agency management, and alignment with global SEO strategies.

Montreal, QC (Canada), hybrid working model

80K-85K Base

Company

Canadian arm of Europe’s largest online car marketplace, powering brands like AutoTrader.ca reaching 25 million monthly visits.

What you will do

• Own creation, updating, and QA of automotive advice content and SEO product pages based on customer needs and search intent
• Brief and manage external agencies/freelancers for timely, high-quality SEO-optimized content delivery
• Conduct data-driven topic research, ideation, and optimization to boost engagement and performance
• Leverage AI tools for content creation and optimization targeting LLMs and emerging search patterns
• Identify SEO/AEO opportunities using tools like Semrush, Ahrefs, SISTRIX, Ryte
• Collaborate with international AutoScout24 stakeholders and contribute to global content/SEO network
• Monitor automotive/mobility trends and translate into high-impact content

Requirements

• Professional proficiency in English and French (written and spoken)
• Minimum 3 years in SEO, content marketing, or online editorial with AI tools as asset
• Bachelor's in Marketing, Business, Journalism, CS or equivalent
• Strong SEO/AEO best practices and content optimization knowledge
• Experience with Screaming Frog, SISTRIX, Google Analytics or similar
• HTML and modern CMS familiarity
• Analytical mindset, excellent communication, fast-paced adaptability

Nice to have

• Genuine interest in cars, mobility, and automotive trends

Culture & Benefits

• Gym discounts and virtual wellness events
• Employee and Family Assistance program
• Conferences/training budget and regular internal training
• Financial planning with 3% matching pension
• Competitive salary and annual bonus