Content Marketing Specialist (Legal Tech)

TL;DR

Content Marketing Specialist (Legal Tech): Develop impactful content for global campaigns targeting prospects and customers with an accent on copywriting, visual graphics, and multimedia production. Focus on optimizing marketing messaging, managing localization workflows, and creating social media strategies across channels.

Location: Hybrid (8 days/month) in Milan, Italy

Company

Global leader in information services and solutions for professionals within the Legal Software business unit.

What you will do

• Develop content for global campaigns in collaboration with Product Marketing.
• Create visually compelling graphics, written content, and multimedia packages like brochures and videos.
• Conduct research to optimize messaging and campaigns.
• Manage inventory, distribution, and documentation of marketing materials.
• Oversee localization workflows for emails, landing pages, infographics, and banners.
• Update and refine existing assets such as articles, videos, and factsheets.
• Create, plan, and schedule social media posts on LinkedIn and Facebook.
• Support performance tracking and analysis of marketing initiatives.

Requirements

• Degree in Marketing, Communications, or related field.
• 3+ years in copywriting and content production, ideally in B2B SaaS or legal tech.
• Strong visual sensibility and creative mindset for art direction and multimedia.
• Excellent communication skills and narrative crafting.
• Solid understanding of digital marketing and content development.
• Highly organized, detail-oriented, with ability to meet tight deadlines.
• Fluent in English; additional languages like French, Dutch, German, Spanish, or Italian are a bonus.

Nice to have

• Knowledge of Google Analytics, InDesign, video editing tools, Canva, Figma, or Miro.

Culture & Benefits

• Hybrid working model with flexible start and end times.
• Meal vouchers worth €8 and online well-being programs.
• Welfare platform for all employees.
• Access to technological training, #GROW learning program, and knowledge-sharing communities.
• International and cross-functional projects in a collaborative environment.
• Focus on people first, continuous learning, and work-life balance.

Hiring process

• Interviews without AI tools or external prompts; authenticity required.
• May include in-person interviews at hirify.global office.
• Designed to assess individual skills, experiences, and communication style.